nba nike jerseys What Nikes uniform launch means for NBA players and ns now and in the futureEven then, however, the fundamental look of the uniforms featured nothing particularly outlandish outside of whatever in Gods name this Timberwolves jersey is. That was on purpose. Nike vice president of design John Hoke said the goal of the initial design this year was to imbue a sense of reverence for the history of these legendary franchises.
For the past few years, Nikes place in the basketball hierarchy hasnt been questioned, but its future has been. Under Armours meteoric rise behindStephen Curry, a flame of relevance in the sports field thatis quickly becoming an ember, was once thought to give them a window to truly challenge Nike in the marketplace. One of the most mous basketball stories of the last few yearshighlighted Nikes blunder with the Warriors star. Meanwhile, Adidas had held the rights to official NBA merchandise, while addingJames Hardenas its prolific frontman after ilures byDerrick RoseandDwight Howardto carry the brand.
Matt Moores colleagues have been known to describe him as a maniac in terms of his approach to covering the NBA, which he has done for CBS Sports since . Moore prides himself on melding reporting,…Full Bio
Heres how Nike is looking to change the game in the NBA
Nike made its statement Friday. Now its time to see how they follow up their declaration of intent.
Nikes three biggest signature athletes LeBron JamesKyrie IrvingKobe Bryant were not in attendance at the event Friday. But even their Bteam was overwhelming. There was NBA champion and Finals MVPKevin Durant. There was marquee freeagenttobe and Thunder star Paul George. There wasClippersstarBlake Griffin. And on down the line, fromDeMar DeRozanto Giannis Antetokounmpo toKarlAnthony Towns, the present and future represented.
An MRI revealed last years AllRookie First Team big man suffered a high grade lateral elbow…
That may be fine for the initial run. Several league executives have told CBS Sports in recent weeks that they expect more aggressive updates to design for their uniforms next summer. Still, Nike wasnt grabbing headlines with bold new iterations of the uniforms. Instead, Nike focused on taking a big leap forward with the actual performance of the gear itself.
From a commercial standpoint, its genius. Its an added benefit to the highpriced jersey that unlocks other revenue streams for both Nike and the NBA. Its accessing a highlyactive consumer base directly on a personal level, and puts Nike in a whole different sphere as an arbiter of leaguerelated income streams.
The biggest change outside of performance for Nike in its partnership with the NBA comes in the form of how they are looking to connect ns to more content about their vorite player, and in the process, provide for more opportunities to capitalize off of them.
NBA players next season will have the most rest throughout the season they have ever had thanks to a more balanced schedule. They have the best training and dietary assistance they have ever had. They will have the lightest, most highperformance uniforms theyve ever had. Nike is aiming to make a significant leap in performance with the new uniforms, but these are the first try, and they are new. How the players react to them ingame will be interesting to track.
The most common and ir criticism, about the new uniforms that have been revealed is that there was simply too little change. The designs were primarily the same ones that Adidas had used last year. For most of the teams, their entire design is the same, from the logos to the schemes. This is viewed as a Nike problem, but much of this is because of the recency of the deal, and the complex nature of changes. Logo, , and design changes have to be negotiated between the team and the league.
Of course … while youre there … Nike and the NBA are going to try and sell you stuff.
What Nikes uniform launch means for NBA, players and ns now and in the future
Noly, the Cavs won their NBA championship in wearing those same black sleeved jerseys.
Fans will be happy the sleeved jerseys are gone.
Every adult jersey thankfully not available on the kids versions that retails for comes with a nearfield communication NFC chip implanted in the tag. Through Nikes NikeConnect app, ns can tap the tag with their phone, and it opens up a whole array of content. On gamenight, you can tap it and it will pull up GIFs provided by the NBA you can then share on social media, as well as a recap video and stats on the player whose jersey you own.
This is all outside Jordan Brand, a separate Nike entity, which countsRussell WestbrookChris Paul, andKawhi Leonardamong its ranks.
The Wolves will play without Jimmy Butler, who is still sitting out after reportedly requesting…
Nike had still held the market share by exponential values,but there were signs of trouble. Friday night was their attempt to make it clear that not only are they in control of the present, but they own the future as well.
A report from The Ringer says the Wolves wanted Simmons back in a potential Butler deal
The most common feedback from players was about the restrictive nature of the shoulders, not just on Adidas widelypanned sleeved jerseys but overall. Hoke said that very early feedback from players led Nike away from considering sleeved jerseys. LeBron James always had issues with the sleeved uniforms, to the point where the Cavs had a special one made to accommodate his shoulders.
What Nikes uniform launch means for NBA, players and ns now and in the future
I think if anything its going to help us stay focused on the game and not on little distractions,Denver NuggetsforwardPaul Millsapsaid when asked if the uniforms were so light as to take some level of adjustment.
Nike is such a big name, not only in sports performance apparel, but specifically in basketball since signing Michael Jordan years ago that the partnership makes the most sense. Many players are signed with Nike, Nikes been at the forefront of the field, its just a partnership that makes the most sense. Especially after Nike signed over a billion dollars in the rights deal. The players seem happy overall about the deal and the changes it has brought, Nike designers and executives described it as an honor and a challenge, something to be humbled by given the weight of history it entails.
In response, Nike redesigned the shoulder cuts and moved the seam from the top of the jersey to the back to free up movement. So not only is it lighter, but it features more mobility than previous uniforms. Then there are the nodes.
The games may not count yet, but there was plenty to take away from the Celtics, Sixers and…
Nike is now the official partner of the NBA for apparel, and that generated a lot of excitement among the players because of the retailers reputation and omnipresence. The real takeaways from the event, however, werent about Nike strutting because it had landed the lucrative patch on the front of the athletes gear, but about how Nike was looking to push things forward. The key takeaways from the events emphasis on the future
The event was excessive, to the point of ridiculousness, nearing the point of surrealism. The jerseys are the product of advanced technology from the largest athletic apparel company in the world. Theres tech integration in every design. The whole thing was held on the same lot where Wheel of Fortune is filmed. As one colleague put it, Nike took it to over the top … and then decided to go one level above that.
I feel like I need to go put on my jersey now, Conley said.
From a n perspective … its another way of monetizing in a league so rife with it. League pass, jerseys, shoes, tickets, parking, concessions, and then the new sponsorship jersey patches on top of it. The NBA is a business and business is booming. The app isnt required for anything and does provide some cool noncommercial features, like unlocking a players Spotify pregame playlist or video interviews with them. If you want to spend money on the NBA, however, Nike is going to enable it in a whole new way.
Nike says that changes to bric and design structure means a percent reduction in weight from last years models, them by r the lightest uniforms the NBA has ever featured. Players have raved about them all summer.
CBS Interactive. All Rights Reserved.
The app upon connection with the jersey tag also unlocks special offers. Want a chance to snag the newest way of the LeBron XVs? How about unlocking a special set of attributes in NBA K? Or tickets to playoff games once your team locks up a spot? Nikes even talking about things like entering to win or purchase experiences where you meet your vorite player.
One small gripe the sharing application only allows you to save the or copy it, not share directly to Twitter, Facebook, etc.
Uniform design takes a backseat to reinvention
Check out msTop NBA players for Where does your vorite rank?
CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner is a registered trademark of CBS Interactive Inc.
I agree that CBS Sports can send me the CBS Sports HQ Daily Newsletter newsletter.
There was an error processing your subscription.
Temperature and breathability is a big deal in the NBA. On top of the ultralight design, Nike actually designed the interior of the jersey with small nodes that physically lift the jersey off the skin, to create more circulation. On top of that, the nodes themselves have a tiny hole that provides air flow. The whole thing is like wearing a mesh air filter.
As studiolothigh LCD screens parted, rotating out and pushing onlookers back like gigantic alienliving monoliths, and NBA players took the stage featuring the latest in hightech oncourt performance gear, one thing became perfectly clear.
Larry Hartstein finished the NBA playoffs on a run
Please check the optin box to acknowledge that you would like to subscribe.
What was clear from Nikes inyource event on Friday for media and partners was how seriously they are taking this moment in reeslishing their dominance, in reconnecting as the most dominant name in professional basketball apparel and shion. Nikes presentation was as much about being a guide for the games future as it was about celebrating the present. Yes, there was pomp and circumstance, flash and glitz. Beneath that, though, there are tangible impacts coming in performance and design.
Those were the words ofMemphis Grizzliespoint guardMike Conley, who said the jerseys were so light, it was almost like wearing an undershirt.
Nike says new jerseys are lighter than last years. They have nodes that literally lift the jersey off the skin to provide /ICpTzQky
After losing Brook Lopez and Julius Randle in the summer, the team is thin in the frontcou…
Keep an eye on your inbox for the latest sports news.
Friday night in Los Angeles, Nike held what could be described as an apparel unveiling for its new partnership with theNBA, if you want to dabble in excessive understatement. It was the apparel and shion version of a statement game, to the extreme of the official press release calling the jerseys the statement edition. The event saw everything fromPaul Georgesfirst appearance in aThunderuniform, to hip hop artist Travis Scott taking the stage and imploring a group of mostly media members to bounce, to the sight of players, one representing each team, first taking the stage in the new Therma Flex Showtime warmup hoodies something which given the current political atmosphere could well be regarded a statement all its own.